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The Importance of Data Science in Email Marketing

When my friend Mitty asked me to be one of his first guests on his brand new podcast Data Democracy I was stoked! Why? Because the intersection between digital marketing and data science is one of my absolute favorite topics. Stay with me here...

There are 2 kinds of marketers in this world. Those who thrive on campaign creation and brand development, and those who hang in the dark corners of the engineering den begging developers to prioritize tickets to make data and analysis more available. Take a listen to see which side I sit on and why.

In this episode:

7:30 Three ways to break down Email Marketing Metrics

12:00 The data side of Email Marketing aka the Black Hole

33:00 Balancing Revenue Goals and Retention

40:00 Practical uses for Chat GPT in Email Marketing


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